Building your business the Right-Brain Way | Book Review

Cover of Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur I am reading Jennifer Lee’s second book on business for creative people right now, called Building Your Business the Right-Brain Way – Sustainable Success for the Creative Entrepreneur.

It is very much a follow-up book of her first one, The Right-Brain Business Plan, which I actually haven’t read (yet). Now I think I’ve been missing out, because it’s about how you, via collage and drawing, can find clarity for your business (and life), by creating a visual map for success. Instead of reading it I have been watching the free rebroadcast of Jennifer’s Creative Live class this spring through. It is about how to create and use a visual business plan. While watching it one night I actually made my own collaged business plan and had a lot of fun.

This the second book is about how a creative person such as you and me, a right-brainer, should work visually to get clarity for a successful business. Not just a business that makes money and grows, but ones that makes you happy each day. To me the happiness part is more important than the money-making, but if they align – hurray! You are inspired to think about online marketing, what you can write in your newsletter, how to generate money making ideas, and how to plan for the seasons. Along with very hands-on tips you are also invited to explore your feelings. To journal, reflect, make lists and imagine your own future, much like a self-help book. And mind you, I don’t consider “self-help books” a bad thing! But if you do, this might not be a book for you.

From the book Right-Brain Way

It’s also very much a workbook that you can’t just read through on the train and be done with. It’s a book to be used, and pondered, and dealt with. I love books like this, but I also have a hard time using them. I want to keep reading, not stop to journal, make list, use the fun colorful worksheets (called play sheets in the book), even though I love to journal. I want to know what Jennifer has to say, probably because it is so much easier to keep reading than to stop and think: What do I think about this? What is my goals, my words, my ideas? What can I keep doing, and what should work on right now? The whole point of this book is to answer these questions yourself. Jennifer is the guide and helping hand, you are the one who has to do the work. You are challenged to find out what your core values are, why you do what you do and what creative acts makes you the most fulfilled! So I added in bookmarks on every second page, and I hope to get back to the exercises this summer, when I have more time.

This book offers a lot of reading, but you also get a pretty book. I love the beautiful cover, and inside you get a lot of photos, illustrations (by Kate Prentiss) and nine illustrated play sheets in full-color. It also features presentations of 38 Right-Brain Entrepreneurs. I like the ideas in this book, and would very much like to find clarity of my own.

I’ve been a fan of author and creative coach Jennifer Lee for many years, even though I haven’t actually read her until now. I’m a fan though, because I like her style, used to read her blog, I subscribe to her newsletter and have always attended her free Right-Brainers in Business Video Summit. She has always been generous with free stuff, and I love that she gives even striving peeps a peek into what’s going on with her. And like I mentioned, I have watched the free re-broadcast of her Creative Live class this year. If you want to know more about the book or the author, check out the links below.

Right-Brain Business Inspiration

Have you read it yet (it came out last month), and how do you read books like this? Do you ever do the exercises?

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5 Responses to Building your business the Right-Brain Way | Book Review

  1. Traci says:

    I just added The Right-Brain Business Plan to my library hold list. Can’t wait to check it out! It sounds right up my alley and sorely needed in my life right now. Thanks for the tip!

    • iHanna says:

      Oh if they had books like this in my library – but they don’t buy many american books so I have to order them myself just to have a look… I hope you like Jennifer Lee’s book too!

  2. Cortney says:

    Hi Hanna,
    I recently found your site while searching for craft shops in Stockholm. (I live in San Francisco, but I am traveling to Scandinavia this summer). I adore your site! I’ve been returning daily.
    Have you seen “The Creative Entrepreneur” by Lisa Sonora Beam? It is superb. She helps isolate strengths & weaknesses in all areas of a creative business person’s right brain. And the book helps yield a gorgeous business plan!
    all best,
    Cortney

    • iHanna says:

      Hi Cortney, thanks for leaving me a comment, your blog is awesome too!

      I’ve got Lisa’s book too, but ahem, haven’t worked through it (yet) either. I think I am procrastinating way to much sometimes… :-) Well, let me know if you have time to meet up for journaling and coffee with me when you’re in Stockholm, I’m always up for art adventures.

  3. Leslie H. says:

    Sustainable Success for the Creative Entrepreneur; what a fantastic idea. There are not enough books out there that cater to this demographic. A business book that I read recently that helped to get the creative juices flowing was, One Dot, Two Dots, Get Some New Dots by innovation expert David Silverstein. Using metaphors and real life examples from today’s leading companies the author introduces us to “dot collecting”. A strategy involving the use of your powers of observation in order to stimulate your creativity and get you ahead in the world of business. By using these easy to read examples and outlining a 12 step program anyone can become an expert “dot collector” and jump ahead in their professional life. You may have heard of big companies “connecting the dots”, the author explains a better way of doing this in terms that anyone can understand, and enjoy. I hope you will check it out. Thanks again for this great book recommendation

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